British artists Hisham Echafaki, Renin Bilginer, Eve De Haan, Makiko Harris and Phoebe Boddy have been collaborating with international jewellery brand PANDORA for a new immersive experience in London launching ‘Loves Unboxed’ holiday campaign.

Situated on the South Bank, near Tower Bridge, the ‘Art of Loves’ pop-up, which will be open to the public from Thursday 9th – Sunday 19th November, has been designed to look like a huge Pandora jewellery box, welcoming everyone who walks through its doors into an art installation which celebrates different interpretations of ‘Loves’.

 Guests who visit the activation will not only be able to view the artists’ installation, but will also have the opportunity to create their own piece of art, via a bespoke interactive platform. After creating their own artwork, guests will then have the opportunity to showcase their designs on digital screens which will surround the exterior of the pop up, or print their designs off as personalised wrapping paper for a loved one. The pop-up will become London’s largest digital gallery of ‘Loves’, transforming the digital art created inside the pop-up into 8 by 3 meters digital canvases.