After the success of her art performances “Luxury, Oil & Arrogance” And “Merchant Migrant” at the FIAC Art Fair and Art Basel, for which she already created the “Killy” Bags , in tribute to the”Kelly bag’ from Hermes, Majida Khattari is the link between this luxury accessory and political commitment.
The video-performance “Disaster Collection” is a response to the video by Louis Vuitton and Jeff Koons announcing the release of the “Masters Collection” .
Contemporary art is now becoming a factor of influence on the way of life of our Western societies in the same way as fashion and more particularly, the universe of luxury. Artists such as Jeff Koons know how to use the language of Marketing and Advertising to be successful. This is how art can be heard, spread to a wider audience and help disseminate its ideas.
Majida Khattari has been working on the links between fashion and society, luxury and art for more than twenty years. Inspired by the ‘Masters Collection’ by Jeff Koons for Louis Vuitton, the artist created a video- who wishes to question us about the influence of the universe of fashion and luxury on our perception of the world.
Because the backdrop of its bags are images of conflicts to attract our attention to victims: the war in Syria, the destruction of the cultural heritage, terrorist attacks in Istanbul, Paris, Manchester, the European calvary …
Using the same codes as fashion and luxury, Majida Khattari succeeded in raising awareness, and make us reflect on the current conflicts and their victims.
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