Louis Vuitton |

After the success of her art performances “Luxury, Oil & Arrogance” And “Merchant Migrant” at the FIAC Art Fair and Art Basel, for which she already created the “Killy” Bags , in tribute to the”Kelly bag’ from Hermes, Majida Khattari is the link between this luxury accessory and political commitment.

The video-performance “Disaster Collection” is a response to the video by Louis Vuitton and Jeff Koons announcing the release of the “Masters Collection” .

Contemporary art is now becoming a factor of influence on the way of life of our Western societies in the same way as fashion and more particularly, the universe of luxury. Artists such as Jeff Koons know how to use the language of Marketing and Advertising to be successful. This is how art can be heard, spread to a wider audience and help disseminate its ideas.

Majida Khattari has been working on the links between fashion and society, luxury and art for more than twenty years. Inspired by the ‘Masters Collection’ by Jeff Koons for Louis Vuitton, the artist created a video- who wishes to question us about the influence of the universe of fashion and luxury on our perception of the world.

Because the backdrop of its bags are images of conflicts to attract our attention to victims: the war in Syria, the destruction of the cultural heritage, terrorist attacks in Istanbul, Paris, Manchester, the European calvary …
Using the same codes as fashion and luxury, Majida Khattari succeeded in raising awareness, and make us reflect on the current conflicts and their victims.

For more info: mkdisastercollection@gmail.com

Fondation Louis Vuitton, the philanthropic wing of luxury goods conglomerate LVMH, is opening a 41,441-square-foot art museum in Paris on 27 October to share its cultural values with the general public.

The new glass building was designed by the architect Frank Gehry for more than $130 million, and is adjacent to the Jardin d’Acclimatation in the Bois de Boulogne of the 16th arrondissement of Paris.

LV Fondation

The building will be showing a collection combining works owned by LVMH and his Chairman Bernard Arnault including John Giorno ‘Dial a Poem’ Phones, Bertrand Lavier neon installation, Gerhard Richter paintings. It will also act as a showcase for temporary exhibitions and performances by contemporary artists.

LV Foundation - John Giorno LV Fondation - Bertrand Lavier LV Fondation - Gerhard Richter 03 LV Fondation - Gonzales Foerster

For site-specific installations, the foundation commissioned works by Ellsworth Kelly, Olafur Eliasson, Janet Cardiff and George Bures Miller, Sarah Morris, Taryn Simon, Cerith Wyn Evans and Adrián Villar Rojas.

Kelly made a curtain, Spectrum VIII (2014), consisting of 12 coloured strips, for the building’s auditorium. Eliasson created Inside the Horizon (2014), made up of 43 prism-shaped columns that are illuminated from the inside and placed along a walkway. Villar Rojas created a water tank containing found objects, discarded sneakers and plants.

LV Fondation - Adrian Villar Rojas

Prior to the official public opening, the museum was also celebrated with musical performers during the special inaugural weekend.

LV Fondation

While the museum has been funded by LVMH and bears the name (and logo) of its flagship brand, Louis Vuitton, it will pass into the hands of the city’s government after 55 years.