US artist Barbara Kruger, who initially inspired the logo for Supreme, has created an immersive installation called ‘Forever’ for the Berlin gallery Sprüth Magers. This exhibition marks exactly three decades since her first solo show at Monika Sprüth Gallery in Cologne.

The new site-specific work occupies all four walls and the floor of the gallery’s main exhibition space, with immersive room-wraps and several new vinyl works. Their boldly designed textual statements on the nature of truth, power, belief and doubt embody the distinctive visual language that Kruger has developed over the course of her forty-year career.

Since the late 1970s, Kruger has established herself as one of the most influential figures in contemporary art. Beginning with her earliest works, for which she combined language with mass media imagery culled from books and magazines, she has turned a critical eye toward consumerism, desire, political will, and the often-hidden mechanisms of power operating within contemporary society. In the mid-1990s, Kruger produced her first multichannel video works and room-wrappings, tapping into a long-standing interest in architecture and expanding the scale of her installations to envelop viewers in disorienting, but thought-provoking, environments. Her exhibition in Berlin extends these investigations, which are as timely as ever in a moment pervaded by pseudo-facts and alternative realities.

With ‘Forever’ Barbara Kruger takes a critical look at technology and humanity through her “bold textual statements about the nature of truth, power, belief, and doubt.” The exhibition transports viewers to contemplate iconic words typed in monochrome boxes and their connotations in relation to the wallpaper of the smartphone.

View the full set of pics here

Barbara Kruger – “Forever”
Until 22 December 2017
Sprüth Magers
Oranienburger Strasse 18
Berlin